Please read the following description of a new product concept called [Concept Name]. Concept Description: [INSERT PRODUCT CONCEPT DESCRIPTION HERE] Your feedback is highly appreciated. The entire survey will not take you more than 5 minutes.

1. Please tell us how the described product would rate on the following attributes.

	1- Not At All Descriptive	2	3	4	5 - Very Descriptive
High Quality
Expensive
A Brand I Can Trust
Well Built
A Good Value